-Jamie Wood
As
individuals we have to gain control of our future by creating it, not
being pushed around by it. We have to make clear what our organization
stands for and maintain accountable for our future. Successful leaders
understand that leading change in today’s organizations depends to a
large extent on creating resilience and flexibility in dealing with the
future. We must not wait for miracles to happen or things to get better;
we have to create the future on our own terms.
“My interest is in the future because I am going to spend the rest of my life there.” ~ Charles Kettering
The
role of leadership is to create a future of possibilities for our
organizations through an evolving business model – one distinctly
different from the past. We must not be hindered by the inability of
letting go of the past and not seeing what is possible and what is in
front of us, because we are too busy holding on to what was behind us.
Strong
leaders quest endlessly for new opportunities to expand; they do not
accept the limits of existing products and existing markets. The spirit
of innovation keeps fresh ideas flowing and reinvigorates us. We must
move towards the future we want, not just react to a present-day reality
we don’t like. We must grab hold of it, bring it into the present, and
then go about creating it.
“Seizing the initiative can make all the difference between winning and losing.” ~ Thomas Davis III
Without
a future vision, resources are underutilized, our organizational
purpose is unfulfilled, and individual energy can be misdirected. A
growth attitude is essential in order to overcome the stagnation of
operations and the complacency that naturally occurs.
Many
business leaders are only focused on survival and management of the day
to day, but if we want to lead our businesses into the future, we must
have a vision and think strategically about the future. Without knowing
where we are, we are unable to deal with the changes that are needed to
move to the next level of success. We must focus on improving efficiency
and effectiveness of our current activities and reflect on
improvements. We should ask ourselves these very basic questions:
Where are we now?
Where do we want to go?
How do we get there?
Until
we know the answers to the questions, it will always be an uphill
struggle, but when we know the answers, everything else will fall into
place.
The
road is not as hard or as long when we know where we are going.
Remember the old saying – “If you don’t know where you are going, any
road will get you there”. We must clearly articulate where we are going
and why, to have the best chance for success.
The
key is to look inside ourselves and our company. In any business, there
are clues, often subtle, both internal and external to help guide
future direction and to identify opportunities. Creating business
foresight and strategy with a long-term view – will be essential to
success. Monitoring future trends and new profit opportunities will come
from organizations that see the future first and become ready, while
anticipating and evolving before the competition does.
We
must create our own roadmap and we have to start with a vision. To be
clear, a vision is not a strategic plan. It is quite simply a picture of
what success will be at a particular time in the future. Our vision
articulates where we are going; the strategic plan tells us how we’re
actually going to get there. We must ask ourselves if we have both a
vision and a strategy. We must think about our vision for our future and
really know what we want to achieve.
“Good
business leaders create a vision, articulate the vision, passionately
own the vision, and relentlessly drive it to completion.” ~ Jack Welch
To dramatically change our business:
We must decide what our company’s ideal future looks like
Determine what qualities we need to attain it
Understand the steps that are needed to bring the desired outcome
Without
such a plan, we will have nothing concrete to run towards and we would
have to be content to stay where we are. We should take our time
planning and working on the issues, challenges and opportunities that
lie ahead. We must have clearly defined and focused milestones and
goals. And these must be subject to frequent review to ensure our
thinking is validated.
We
must take control of our future and accept responsibility for the
choices we need to make. Either we are in this for the long haul or we
might as well throw in the towel right now. We can sit back and hope
that everything will work out; or we take direct action and do whatever
it takes to reach our vision of success.
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