Written by: Peter
Bregman
Shared by: Palanivel
I was late for my meeting with the CEO of a technology company and I was
emailing him from my iPhone as I walked onto the elevator in his company's
office building. I stayed focused on the screen as I rode to the sixth floor. I
was still typing with my thumbs when the elevator doors opened and I walked out
without looking up. Then I heard a voice behind me, "Wrong floor." I
looked back at the man who was holding the door open for me to get back in; it
was the CEO, a big smile on his face. He had been in the elevator with me the
whole time. "Busted," he said.
The world is moving fast and it's only getting faster. So much technology.
So much information. So much to understand, to think about, to react to. So we
try to speed up to match the pace of the action around us. We twitter, we facebook, and we link-in. We scan
news websites wanting to make sure we stay up to date on the latest updates.
And we salivate each time we hear the beep or vibration of a new text message.
But that's a mistake. The speed with which information hurtles towards us
is unavoidable (and it's getting worse). But trying to catch it all is
counterproductive. The faster the waves come, the more deliberately we need to
navigate. Never before has it been so important to say "No." No, I'm
not going to read that article. No, I'm not going to read that email. No, I'm
not going to take that phone call. No, I'm not going to sit through that
meeting.
It's hard to do because maybe, just maybe, that next piece of information
will be the key to our success. But our success actually hinges on the
opposite: on our willingness to risk missing some information. Because trying
to focus on it all is a risk in itself. We'll exhaust ourselves. We'll get
confused, nervous, and irritable. And we'll miss the CEO standing next to us in
the elevator.
A study of car accidents by the Virginia Tech Transportation Institute put
cameras in cars to see what happens right before an accident. They found that
in 80% of crashes the driver was distracted during the three seconds preceding
the incident. In other words, they lost focus — dialed their cell phones,
changed the station on the radio, took a bite of a sandwich, maybe checked a
text — and didn't notice that something changed in the world around them. Then
they crashed.
The world is changing fast and if we don't stay focused on the road ahead,
resisting the distractions that, while tempting, are, well, distracting, then
we increase the chances of a crash.
Now is a good time to pause, prioritize, and focus. Make two lists:
List 1: Your Focus List (the
road ahead)
What are you trying to achieve? What makes you happy? What's important to
you? Design your time around those things. Because time is your one limited
resource and no matter how hard you try you can't work 25/8.
List 2: Your Ignore List (the distractions)
To succeed in using your time wisely, you have to ask the equally important
but often avoided complementary questions: what are you willing not to achieve?
What doesn't make you happy? What's not important to you? What gets in the way?
Some people already have the first list. Very few have the second. But
given how easily we get distracted and how many distractions we have these
days, the second is more important than ever. The leaders who will continue to
thrive in the future know the answers to these questions and each time there's
a demand on their attention they ask whether it will further their focus or
dilute it.
Which means you shouldn't create these lists once and then put them in a
drawer. These two lists are your map for each day. Review them each morning,
along with your calendar, and ask: what's the plan for today? Where will I
spend my time? How will it further my focus? How might I get distracted? Then
find the courage to follow through, make choices, and maybe disappoint a few
people.
After the CEO busted me in the elevator, he told me about the meeting he
had just come from. It was a gathering of all the finalists, of which he was
one, for the title of Entrepreneur of the Year. This was an important meeting
for him — as it was for everyone who aspired to the title (the judges were all
in attendance) — and before he entered he had made two explicit decisions: 1.
To focus on the meeting itself and 2. Not to check his BlackBerry.
What amazed him was that he was the only
one not glued to a mobile device. Were all the other CEOs not
interested in the title? Were their businesses so dependent on them that they
couldn't be away for one hour? Is either of those a smart thing to communicate
to the judges?
There was only one thing that was most important in that hour and there
was only one CEO whose behavior reflected that importance, who knew where to
focus and what to ignore. Whether or not he eventually wins the title, he's
already winning the game.